Social Media has changed how businesses market today. In the pre-digital age, communication was restrictive and expensive. Brands could only advertise in limited print formats, or in broadcast ads that had time limitations. The internet and social media changed all of that.
Building Brand Awareness and Loyalty
Whether you have a small local business or are a nationwide chain, social lets you easily build brand awareness. Brands large and small can easily post about products or services. When those posts are seen on a regular basis, users begin to recognize the brand, creating that all-important top-of-mind awareness. Eventually users will refer to the business when they need that particular product or service.
Building Brand Loyalty
In addition to posts about products or services, businesses can also post about their company initiatives, community involvement and causes that are important to them. Sharing this type of information builds loyalty with followers. People tend to buy from those they know, like and trust. Having a common interest in a cause or community can become the basis for consumers to know, like and trust you.
Two-Way Interactions
There's never been an easier time for brands to interact with their customers. Social Media creates the oopportunity for two-way communication that is both infomrative and personal. Being available to answer questions about a products features or availability will win you loyal customers.
What Signal Does for Social Media
Social media posts should be relevant to what you do and share helpful information. They can also be fun and light-hearted. To that end, we'll work with you to develop content categories appropriate to your business. From these categories, we'll develop post topics and create an editorial calendar. Our clients have the option to see posts in advance, as well, and offer changes and final approval.
Signal Pricing
Signal's pricing is designed to fit the budgets of most local businesses. Our Social Media Management services features 12 posts per month on 3 channels and starts at $375 per month.
Working With Signal
If you need help with your social media, call us for a free online audit and consultation. For Cincinnati-area businesses, we'll visit with you at your office and take the time to explain how things work. Our low-key approach gives you the room you need to make an informed decision. We recognize that marketing decisions like this need to be right for you.
Call us at 513-237-5530 and we can set up a conversation today.