In the last 4 months, there has been a great deal of volatility in the search results. While it is frustrating for businesses, Google's intent is to improve the internet.
SEO can be confusing. But understanding its role and how it functions can help business owners employ it more efficiently.
SearchGPT, an AI-powered search engine, answers questions in a conversational way, providing answers from across the internet, not a list of links.
Google is looking for businesses to do certain behaviors online. When it sees that a business did one of those actions, it records it with a metaphoric “gold star.”
Google has rolled out another update. It shows the search giant's dedication to have websites share useful content, written by people for people. Not for search engines.
A Federal antitrust case that accused Google of being a monopoly ended in early May. In a separate incident, the public learned late in the month that thousands of internal documents were leaked shedding light on how the search giant operates. All-in-all, May was not a good month for Google.
Six key reasons why small businesses need to prioritize SEO to gain a competitive edge in today's online marketplace.
A guide to creating SEO-optimized content that attracts targeted traffic and helps businesses rank higher in search results.
Off-page SEO involves tactics like creating a Google My Business listing, maintaining uniform business information, building backlinks, and promoting content to improve search rankings.
