Google

In the last 4 months, there has been a great deal of volatility in the search results. While it is frustrating for businesses, Google's intent is to improve the internet.

SEO can be confusing. But understanding its role and how it functions can help business owners employ it more efficiently.

Google is looking for businesses to do certain behaviors online. When it sees that a business did one of those actions, it records it with a metaphoric “gold star.”

Google has rolled out another update. It shows the search giant's dedication to have websites share useful content, written by people for people. Not for search engines.

A Federal antitrust case that accused Google of being a monopoly ended in early May. In a separate incident, the public learned late in the month that thousands of internal documents were leaked shedding light on how the search giant operates. All-in-all, May was not a good month for Google.

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