Google

The biggest winners in the New Year won’t necessarily be the ones with the biggest budgets. They’ll be the ones who stay active, authentic, and consistent across the digital landscape.

When your business information is consistent, Google feels confident recommending you. Consistency equals credibility, and credibility equals higher visibility.

A profile with strong, fresh images feels more professional, trustworthy and appealing than one that’s bare. Uploading photos consistently shows Google your business is active and relevant, which helps you show up in the search results.

Many wedding businesses rely solely on The Knot. But Google accounts for more wedding-related activity in the U.S.!

Most business people believe reviews are important because they tell prospects what your customers think of you. That’s all true. But there is an SEO component to reviews, as well, making them vital for showing after searches.

In the last 4 months, there has been a great deal of volatility in the search results. While it is frustrating for businesses, Google's intent is to improve the internet.

SEO can be confusing. But understanding its role and how it functions can help business owners employ it more efficiently.

Google is looking for businesses to do certain behaviors online. When it sees that a business did one of those actions, it records it with a metaphoric “gold star.”

Google has rolled out another update. It shows the search giant's dedication to have websites share useful content, written by people for people. Not for search engines.