Bob Turner

People won't buy into your product or service until they understand the "Why" behind it. For myself and Signal, that "Why" began with my father.

By creating a plan and sticking to it, you will force your online marketing to be purposeful. Planning your social and blog posts in advance will keep you on track.

When creating content for your blog, your topics need to connect to your target audience. If you want people to click on the link, the topic needs to be something they care about.

In the last 4 months, there has been a great deal of volatility in the search results. While it is frustrating for businesses, Google's intent is to improve the internet.

SEO can be confusing. But understanding its role and how it functions can help business owners employ it more efficiently.

SearchGPT, an AI-powered search engine, answers questions in a conversational way, providing answers from across the internet, not a list of links.

Google is looking for businesses to do certain behaviors online. When it sees that a business did one of those actions, it records it with a metaphoric “gold star.”

Concerns about inflation and the slow down in our economy are understandable. But pulling back from marketing is not a good idea. Marketing during a recession is key to keep your business vital and strong.

Google has rolled out another update. It shows the search giant's dedication to have websites share useful content, written by people for people. Not for search engines.