a graphic depicting online Google reviews
Google Marketing Reviews

Why Google Reviews Matter More Than You Might Think

Most business people believe reviews are important because they tell prospects what your customers think of you. That’s all true. But there is an SEO component to reviews, as well, making them vital for showing after searches.

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June 25, 2025
positive and negative online reviews
AI Reviews

Should I Use AI to Reply to Reviews?

Many small business owners are nervous about using AI for online review responses. But when done right, it can actually be a smart move.

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June 10, 2025
Bob Turner of Signal Digital Marketing with his Dad
Marketing

The Signal Digital Marketing Story: Why We Do What We Do

People won't buy into your product or service until they understand the "Why" behind it. For myself and Signal, that "Why" began with my father.

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May 13, 2025
digital marketing make it intentional
Blogging Content Social Media Strategy

How Do I Make My Digital Content More Intentional?

By creating a plan and sticking to it, you will force your online marketing to be purposeful. Planning your social and blog posts in advance will keep you on track.

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April 23, 2025
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Content

How Do I Make My Blog Topics Relevant?

When creating content for your blog, your topics need to connect to your target audience. If you want people to click on the link, the topic needs to be something they care about.

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April 2, 2025
graphic of woman studying search results
Google Website SEO

Google Search Volatility: What’s Happening in the Rankings?

In the last 4 months, there has been a great deal of volatility in the search results. While it is frustrating for businesses, Google's intent is to improve the internet.

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March 10, 2025
graphic of a racer in front of his race car
Google Website SEO

Understanding SEO: Ranking on the First Page is Like a Car Race

SEO can be confusing. But understanding its role and how it functions can help business owners employ it more efficiently.

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February 4, 2025
Website SEO

SearchGPT: A New Way to Search the Internet

SearchGPT, an AI-powered search engine, answers questions in a conversational way, providing answers from across the internet, not a list of links.

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October 9, 2024
graphic showing people working on local search rankings
Google Website SEO

Local Search Rankings: You Need to Get Some Stars

Google is looking for businesses to do certain behaviors online. When it sees that a business did one of those actions, it records it with a metaphoric “gold star.”

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September 12, 2024
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